Red Bull has sponsored Felix Baumgartner the base jumper. This Friday that really paid off as Felix jumped from a helicopter onto the Turning Torso in Malmö, aka our new hometown, and then off that! Shame I missed it but it was very early in the morning, thankfully we have this film to see how it went.

The stunt was reported all over the Swedish media, so I gather Red Bull is getting a lot of press for their money, tabloids Aftonbladet, and Expressen reported. Morning papers Svenska Dagbladet, local Sydsvenskan (southern swedish paper) and Dagens Nyheter. TV Channel 4 news.

Previously daredevil Baumgartner crossed the English channel flying with only a pair of glass fibre wings for a full six minutes, see images here, among other Red bull branded stunts.

Comments (4)

  • Robblink's picture
    Robblink

    Pretty cool, but....did he really have to jump off the building? Seems unnecessary since he jumped off the helicopter!

    Aug 20, 2006
  • Dabitch's picture
    Dabitch

    Ah yes, but he could do a helicopter jup anywhere. Now he gets the added fame of being the first to basejump off Swedens tallest building, and HSB (who owns it) have reported him for "illegal trespassing" so he might be fined for it. Even more fun since he'll be famus for breaking the law too. hehehe :)

    Aug 20, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Is that a slightly bigger YouTube screen?

    Aug 21, 2006
  • Dabitch's picture
    Dabitch

    Yup its 515 pixels wide rather than the 425 they do. I like things big. Stop snickering kids.

    Aug 21, 2006

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.