Soon after the devastating earthquake in China, ad agency Itect, Guangzhou ran this campaign to show people that even a single donation can make a huge difference.

Agency: Itect, Guangzhou Client: Red Cross Tan Liping (Designer) Wang Xiaoling (Designer) Cai Jiabin (Photographer) Joe Harris (Creative Director) Paul Chan (Copywriter) Liu Tau (Copywriter) Sheng Guang (Art Director) Country: China, People's Republic of

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • purplesimon's picture

    The first execution is the best, the rest are a little lame in comparison. But good to see the Red Cross advertising what it's known for: helping people in crisis.

    Bet we don't see comments from those anti-Red Cross morons on this thread. And yes, they are morons in my opinion.

    Jul 23, 2008
  • alex's picture

    Seconded - on every aspect.

    Jul 23, 2008

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