Soon after the devastating earthquake in China, ad agency Itect, Guangzhou ran this campaign to show people that even a single donation can make a huge difference.

Agency: Itect, Guangzhou
Client: Red Cross
Tan Liping (Designer)
Wang Xiaoling (Designer)
Cai Jiabin (Photographer)
Joe Harris (Creative Director)
Paul Chan (Copywriter)
Liu Tau (Copywriter)
Sheng Guang (Art Director)
China, People's Republic of


Comments (2)

  • purplesimon's picture

    The first execution is the best, the rest are a little lame in comparison. But good to see the Red Cross advertising what it's known for: helping people in crisis.

    Bet we don't see comments from those anti-Red Cross morons on this thread. And yes, they are morons in my opinion.

    Jul 23, 2008
  • alex's picture

    Seconded - on every aspect.

    Jul 23, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.