Running shoes are great for treadmills, but when it comes to everything else in the gym they are definitely the wrong shoe. Stability is key. To get people to understand this, Animal Stockholm created Workout TR 2.0. IN selected gyms across Stockholm, Oslo and Copenhagen, gym rats can go and try out Reebok's gym equipment that approximated what it's like to work out while wearing the wrong shoes. The box jumps are higher, the weights are heavier, and the rope climb is a lot longer. Fun idea-- let's just hope the gym rats don't see it as a challenge to overcome Ha..

Agency: Animal Stockholm: Emil Tiismann - Creative Director, Julia Eriksson - Copywriter, Markus Schramm - Art Director, Herman Vieweg - Creative, Henrik Johansson - Business Director, Charlotta Hård - Account Director, Madeleine Hollsten - Production Manager, Fredrik Wannerstedt - Photographer. Client: Reebok Nordic Karin Andersson, Assistant Manager Omnichannel Marketing at Reebok Nord

Leave a comment

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.