These are beautiful ceilings. They are. Why they are used as an illustration to the car that has no ceiling... Is uhm. Maybe they're suggesting we should all joyride into cathedrals a little more often. In our cabriolet, of course.

Client/Product: Renault / Renault Megane Cabriolet Title: Ceiling Headline and copy text: Look up more often. Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil Agency website: http://www.neogamabbh.com.br Executive Creative Director: Alexandre Gama Creative Directors: Márcio Ribas, Wilson Mateos Art Director: Márcio Ribas Copywriter: Isabella Paulelli Digital Retouch: Alessandra Perez

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.