These are beautiful ceilings. They are. Why they are used as an illustration to the car that has no ceiling... Is uhm. Maybe they're suggesting we should all joyride into cathedrals a little more often. In our cabriolet, of course.

Client/Product: Renault / Renault Megane Cabriolet

Title: Ceiling

Headline and copy text:

Look up more often.

Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil

Agency website:

Executive Creative Director: Alexandre Gama

Creative Directors: Márcio Ribas, Wilson Mateos

Art Director: Márcio Ribas

Copywriter: Isabella Paulelli

Digital Retouch: Alessandra Perez


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.