Oh my!
The headline is a slang pun asking "How does my bra fit" but can also be read as "How are you my brother?", giving a nod to the "Hello boys" wonderbra poster. The tagline is "we are all sizes BIG and TALL" which is the name of the store.

Credits: Network, Johannesburg South Africa AD: Mike Barnwell CW: Brett Norris
Commercials: 
Country: 

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Leave a comment