Oh my, what on earth is this? My tutor Gillard (may he r.i.p.) used to spend hours praising French advertising "they may not make sense, but they always look fantastic", over the years I've come to agree with him. Here DRAFT FCB has an unusual way of selling paint.

see ads inside yo.

Creative credits CD: Thomas Stern AD: Antoine Paufichet CW: Caroline Ribemont Photographer: Marco Samson ( from LNB agent ) Retouche : Pierrick ( from Keep Coul )

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (4)

  • Dabitch's picture

    Grant on adlist spotted the typo in the English tagline. "Wich"

    Mar 02, 2007
  • malkie66's picture

    Yes...as one who lives in Paris I can attest that French advertising is pretty much in your face. Usually it's tits and arse. This is quite something isn't it?

    Mar 02, 2007
  • areia's picture

    I've never thought of paint aging until now. I wish I hadn't.

    Mar 03, 2007

Leave a comment