Speed around schools has always been a huge issue in the Rodney district. So to get people to slow down Colenso BBDO, Auckland created a poignant campaign that would get people thinking about how it would feel to kill a child. To launch the campaign they plastered the whole district with images of a haunting little girl. For two weeks people saw the mysterious girl on walls, poles, around schools, shopping malls, parks, road sides, etc. Then during week three of the campaign we placed a sticker over the girl revealing the line, "The kids you kill never leave you".

Link to larger "Haunting girl" image
Agency: Colenso BBDO, Auckland

Designer: Brent Courtney Art Director / Copywriter team: Rebecca Johnson-Pond & Kimberley Ragan Photographer: Mat Baker Executive Creative Director: Nick Worthington Agency Producer: Paul Courtney Account Director: Scott Coldham Senior Account Manager: Janelle Van Wonderen DOP/photographer: Phil Newman, Gemma Heyes Editor: Aliesha Staples

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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