“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”

An ad-classic from our lover of long copy, David Ogilvy. Often called "the best known headline ever written" as everyone seems to know it, it's also an example of turning a supposed negative feature into a positive sell. By talking about the loud clock, he's telling you how silent the engine is.

Copywriter: David Ogilvy

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.