So, your brief says that the product you will advertise is a high range french cheese which has a much stronger personality than its competitors, untameable. The media dictates "single page print and posters". The name of the cheese is Roquefort Papillon, "butterfly" in French. So what do you do? Read more to see the three posters.
Credits: Ad Agency : Ysa Ossard Latge (TOULOUSE-FRANCE)
Creative Director : Pierre-Yves Demarq
Art Directors : Pierre-Yves Demarq, Cédric Morvan
Copywriter : Alain Despaux
Photographer : Yann Robert