Roy Castle lung cancer foundation - Bed - print, UK

 
 
 

Roy Castle lung cancer foundation - Bed - print, UK

Did you know that 320 people day die in the UK from smoking related diseases? Well, this is what their bed looks like as envisioned by by Ed Edwards & Dave Masterman at Chi&Partners.com

Larger file here.

Advertised brand: THE ROY CASTLE LUNG CANCER FOUNDATION
Advert title's): DEATHBED
Advertising Agency CHI&PARTNERS LONDON UK
Agency website: http://CHI&PARTNERS.COM
Creative Director: EWAN PATERSON
Art Director: DAVE MASTERMAN
Copywriter: ED EDWARDS
Photographer: STOCK
Designer: KYLIE MCLEAN

Published/Released/Aired (Month, Year): 23/03/09

Commercials: 
Country: 
Ad type: 

Comments

Subtle always goes down well in the UK, but this might be a bit too subtle. I didn't get the punchline for a while.

I don't think smokers find it subtle. I was about to light that bed up.

I don't smoke filter tips, so I didn't get it until I read the comment above. The hospital bed looks plenty scary, though.

It is a great graphic. And I felt silly that I did not spot the cigarette straight away. Sticks in the mind long after i have seen the poster. Well done Dave and Ed. - Ash

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