DDB & Tribal Worldwide, Amsterdam has launched Royal Canin's Worldwide digital hub, which will first come to life in the UK. Called The Royal Family. Not only does the site provide extensive information on dog breeds, but also provides you with a dog breed selector based on your preferences in terms of animal traits and the size of your house. Pretty cool. They should totally do one for cats so the rest of the world can get excited about it.

Client: Royal Canin Agency: DDB & Tribal Worldwide, Amsterdam