In some neighbourhoods in the world you'd be rightly scared if a Russian leaned close and asked "got insurance?". PARTIZAN MEDIA have come up with a guerilla campaign that intends to make people do that double-take. See all images inside.

"Guerrilla action to promote services of an insurance company ASK developed by agency Partizan Media RUSSIA. Wobblers with the realistic image were inserted into mirrors of a back kind, completely simulating reflection which the driver sees."

The text on the images reads something like " good insurance?" and once removed from the rear view mirror there's more information on the back of the piece.


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.