In some neighbourhoods in the world you'd be rightly scared if a Russian leaned close and asked "got insurance?". PARTIZAN MEDIA have come up with a guerilla campaign that intends to make people do that double-take. See all images inside.

"Guerrilla action to promote services of an insurance company ASK developed by agency Partizan Media RUSSIA. Wobblers with the realistic image were inserted into mirrors of a back kind, completely simulating reflection which the driver sees."

The text on the images reads something like " good insurance?" and once removed from the rear view mirror there's more information on the back of the piece.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.