Next time you go to get your hair buffed you might run into and ad from Saab. Since they celebrate 20 years of cabriolet cars this year, and their agency Lowe Brindfors has a love of finding new media and surprising places to advertise, the idea seems so simple and so obvious.

These posters will only be found in salons or hair product stores.

Photographer: Andreas Kock Art Director: Pelle Lundquist AD-assistent: Lova Bratt Copywriter: Anders Dalenius, Henrik Häger Studio: Pelle Sundquist Project leader: Cecila von Uexkull Account Execs: Robert Muller Brünotte , Pelle Holm Creative Director: Magnus Wretblad

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.