Next time you go to get your hair buffed you might run into and ad from Saab. Since they celebrate 20 years of cabriolet cars this year, and their agency Lowe Brindfors has a love of finding new media and surprising places to advertise, the idea seems so simple and so obvious.

These posters will only be found in salons or hair product stores.

Photographer: Andreas Kock
Art Director: Pelle Lundquist
AD-assistent: Lova Bratt
Copywriter: Anders Dalenius, Henrik Häger
Studio: Pelle Sundquist
Project leader: Cecila von Uexkull
Account Execs: Robert Muller Brünotte , Pelle Holm
Creative Director: Magnus Wretblad

Commercials: 
Country: 

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.