Here's a new Reynolds Wrap Aluminum Foil ambient media campaign created by Saatchi & Saatchi NY . How do you make people notice something so drab as aluminum foil? Easy, use those iron gates that are everywhere in New York city.

Agency: Saatchi & Saatchi NY Creative Director: Tony Granger Art Director: Carmine Coppola Copywriter: Chuck Pagano

Comments (4)

  • penpusher's picture
    penpusher

    How perfectly silly! Let's call attention to an ugly iron grate by making it appear to be aluminum foil! Let's make it appear that the storefront is being protected by a slim sheet of Reynolds Wrap! And can you actually purchase the product inside? Dumb on every single level.

    Mar 23, 2007
  • forge104's picture
    forge104

    It's just a gag, I don't hink it's meant to do anything other than visually reference a sheet of aluminum foil. A passerby spots the board, makes the connection, and she/he will make a purchase or not.

    Mar 25, 2007
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    So, how long did that steel grate stay without grafiti on it?

    Apr 28, 2011

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.