Saatchi Reynolds Wrap Aluminum foil

 
 

Saatchi Reynolds Wrap Aluminum foil

Here's a new Reynolds Wrap Aluminum Foil ambient media campaign created by Saatchi & Saatchi NY . How do you make people notice something so drab as aluminum foil? Easy, use those iron gates that are everywhere in New York city.

Agency: Saatchi & Saatchi NY
Creative Director: Tony Granger
Art Director: Carmine Coppola
Copywriter: Chuck Pagano

Commercials: 
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Comments

How perfectly silly! Let's call attention to an ugly iron grate by making it appear to be aluminum foil! Let's make it appear that the storefront is being protected by a slim sheet of Reynolds Wrap! And can you actually purchase the product inside? Dumb on every single level.

It's just a gag, I don't hink it's meant to do anything other than visually reference a sheet of aluminum foil. A passerby spots the board, makes the connection, and she/he will make a purchase or not.

So, how long did that steel grate stay without grafiti on it?

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