Salvation Army - This Campaign Cost Nothing

The Salvation Army worked with The VIA Group to launch a Guerilla-style marketing campaign that leveraged the strong community in Portland, ME and brought awareness to their organization and the amazing services they bring to Mainers in need. The campaign cost nothing, enabling the Salvation Army to make a bigger impact.

AGENCY: The VIA Group, Portland, Maine Chief Creative Officer: Greg Smith Senior Art Director/Multimedia: Patrick Sperry (TV) Art Director: Chris Avantaggio (Guerrilla, TV, print, online) Copywriter: Mike Irvine (Guerrilla, TV, print, online) Associate Producer: Meghan Gildart (TV) Director: Tim Johnston (TV) Editor: Patrick Sperry (TV) Music: Andrew Frederick, Cerf-Volantes (TV) Media Schedule: TV WCSH 6 NBC WLBZ 2 NBC WMTW ABC Time Warner Cable Print The Portland Phoenix The Portland Forecaster Internet Air Dates: May 11 - 29

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