Sampoerna / The Tanya Kenapa - Ramadhan - backlit billboard, Indonesia
A friend of mine loves being a muslim in Sweden when the Ramadam falls in the winter, because if it falls in the summer "I loose my temper and so much weight" due to our midnight fun-sun we have. In the winter it gets dark so fast that Ramadan is hardly noticeable, except when it's over and you need a machete to cut through all that parsley and dodge the dates the supermarket has stocked up on.
Bates141 Jakarta created this campaign which used the back-light in the billboard to explain the concept of Ramadhan fasting to those who don't know. In the day, empty plates and bowls, at night - plenty of food. Gee, here I thought most people in the country with the largest muslim population in the world would already know this.
Bates141 Jakarta
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comments
- Hilarious
3 hours 24 min ago - Considerably, this post is
8 hours 18 min ago - The modern development of the
10 hours 25 min ago - What is the name of the music
16 hours 8 min ago - צור קשר עם קוקה קולה ישראל
1 day 21 hours ago - אני רוצה ששמי יהיה על בקבוק
2 days 4 hours ago - Name Asaad
Coca cola
Thankz
2 days 4 hours ago - What, no pitchforks and
2 days 18 hours ago - Worth it for your dream
2 days 18 hours ago - I could care less about the
2 days 19 hours ago


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