Samsung billboard creates audiovisual drama for GS4

 
 
 

Samsung billboard creates audiovisual drama for GS4

To showcase the GS4, Samsung installed to giant digital screens on the London IMAX to highlight its Drama Shot feature. It's the first of three "never before done" out of home installations, each highlighting a different feature of the phone.

Agency: Cheil UK
Client: Samsung

Commercials: 
Country: 

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