To showcase the GS4, Samsung installed to giant digital screens on the London IMAX to highlight its Drama Shot feature. It's the first of three "never before done" out of home installations, each highlighting a different feature of the phone.

Agency: Cheil UK Client: Samsung

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.