When the creatives are bitter and jaded, it shows in their ads.

This is not Venice.
It's a studio in Queens.
They're not flirting with the charming Italian waiter.
They're models, they laugh at anything.

But the wine is Italian.

Santi
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Comments (12)

  • Dabitch's picture
    Dabitch

    ... would alert the readers to the fact that the wine is dyed water. ;) *hahaha*

    Jun 13, 2004
  • deeped's picture
    deeped

    I spot a new trend in advertising: truth-telling :D
    I think the copy is splendid :)

    Jun 13, 2004
  • CopyWhore's picture
    CopyWhore

    Rather nice ad.

    A bit like Gary Goldsmith's Everlast ad a decade back. "We could pay athletes to wear our clothes. We could also pay them to wear dresses." Well, the line was something like that. But anything that acknowledges the absurdity of paying beautiful people to create aspiration is good in my book...

    Jun 14, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Models? Um...in what sense? Hand?

    A shame the budget could not afford sweeter eye candy.

    Jun 14, 2004
  • yaksox's picture
    yaksox

    Hehe. Very, um, deconstructionist.

    Jun 15, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    love it, would like to see more of this happening. a new wave of advertising that desensitizes consumers to deception might result in some interesting new directions later on. of course, getting established clients to undercut the foundations of their precious brands will be hard. but perhaps a push by younger, more versatile identities will corner them into considering it.

    Jun 15, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    That last comment must have come from an acount person. Jesus, I haven't read so much jargon in a pair of sentences since my last briefing.

    Jun 15, 2004
  • kamari's picture
    kamari

    The only redeeming line here is "They're models, they laugh at anything."

    Jun 16, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Haha, no I'm not. I'm a professional jargonator.

    Jun 17, 2004
  • Hilera's picture
    Hilera

    me gustó mucho el cierre del copy

    Nov 24, 2007
  • Dabitch's picture
    Dabitch

    Glad you thought so wineblogger (though I'm not sure what that means), thanks for the link.

    Nov 27, 2007

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about the author

Robblink I am a copwriter in New York