This neat little billboard created by Saatchi & Saatchi Auckland used the tide to demonstrate their point about the new Sanyo video camera.......

Simply that the Sanyo Xacti CA-65 is an underwater video camera.

ECD: Mike O'Sullivan
Designer & Photographer: Nick Smith
Art Director: John Koay
Copywriter: Veronica Copestake


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.