This neat little billboard created by Saatchi & Saatchi Auckland used the tide to demonstrate their point about the new Sanyo video camera.......

Simply that the Sanyo Xacti CA-65 is an underwater video camera.

ECD: Mike O'Sullivan
Designer & Photographer: Nick Smith
Art Director: John Koay
Copywriter: Veronica Copestake

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.