Just how tiny is the Sanyo Xacti CG9 digital camcorder? Weee teeny tiny, as demonstrated by the matchstick tripod above. Saatchi & Saatchi New Zealand did the campaign.

Looks like you'll probably only be able to direct ants with this thing.
Gee, I wonder if it comes with macro?

Mike O'Sullivan (Executive Creative Director)
Tim Hall (Creative Director)
Brad Collet (Art Director)
Chris Long (Copywriter)

Account Director: Angelina Farry
Client: Bill Crichton


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.