Beautiful portrait, and that's all I have to say about that. If you can't see what's going on, click on the image for the art director-size to drool over. ;)

Client: Save The Children Romania Agency :Saatchi&Saatchi Bucharest Kudos: Photographer: Arioca Creative Director: Nick Hine Art Director: Daniela Nedelschi Copywriter: Jorg Riommi

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (7)

  • Andreas-Udd's picture
    Andreas-Udd

    Nine years older? Does this copy only work in Romanian?

    Apr 22, 2008
  • purplesimon's picture
    purplesimon

    I understood it to mean that, 9 years from now, this is how the young girl would look. That works best with the tagline 'Bring Children Back To Childhood'.

    Of course, that's quite subtle and I'm probably wrong, but that's how it seemed to me. :)

    Apr 22, 2008
  • Dabitch's picture
    Dabitch

    I thought the mascara symbolized that she's mentally twice her age (ie; the age you'd be when you will have mascara tears. But seeing as girls wear makeup as young as ten these days, it's getting a bit murky.)

    Apr 22, 2008
  • Andreas-Udd's picture
    Andreas-Udd

    Three different interpretations. Not a very simple communicating idea is it?

    Apr 22, 2008
  • Judy-on-the-Go's picture
    Judy-on-the-Go

    Stress and traumatic events will age a person. This young girl became nine years older after she was abused.

    Apr 22, 2008
  • Allan1's picture
    Allan1

    I took it to mean that she was dressed up with earings (pierced), and heavy mascara. And then she was abused, causing the mascara tears, and prematurely ageing her 9 additional years - at least emotionally.

    Apr 22, 2008
  • TDD's picture
    TDD

    The more I try to understand it, the less I think I do understand it.

    Apr 23, 2008

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