When Lukas Lidemann Rosinski, Germany, made this campaign their only goal was to draw attention to the special promo with the Kinder surprise egg & the Simpsons. But now the Kinder Egg itself is threatened by a ban, so I hope they're working on a "save the kinder egg" campaign.

Nasty surprise for children as Germans plan Kinder egg ban

The children's committee of the German parliament, which is responsible for introducing legislation, fears children might mistake the toys contained in the eggs for food and swallow them. Critics have also said that mixing toys and food is not helpful when trying to teach children the value of good nutrition.
The same committee meeting proposed a law requiring the paper in school books to be lighter to reduce the health risk of heavy schoolbags.

Agency: Lukas Lidemann Rosinski
Arno Lindemann (Executive Creative Director)
David Leinweger (Copywriter)
Hendrik Schweder (Art Director)


Comments (7)

  • RLDavies's picture

    That is a Sontaran from Doctor Who, and nobody can tell me otherwise.

    Aww, I love Kinder eggs. Please don't take them away!

    Aug 10, 2008
  • purplesimon's picture

    Just a few weeks ago I was having a long chat with my art director about this very commercial. We spent many hours trying to recreate it as closely as possible before succumbing to YouTube to get the pronunciation perfect.

    Aug 10, 2008
  • alex's picture

    Oh, thanks. That’s twenty years of therapy down the pan. *cries*

    Aug 11, 2008
  • Dabitch's picture

    Glad to know I'm not the only one seriously freaked out by that ad. Sorry mate. ;)

    Aug 11, 2008
  • Allan1's picture

    He's obviously a young Sontaran.

    Aug 19, 2008
  • Allan1's picture

    How about those erasers that look (and smell) like food?

    Aug 19, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.