When Lukas Lidemann Rosinski, Germany, made this campaign their only goal was to draw attention to the special promo with the Kinder surprise egg & the Simpsons. But now the Kinder Egg itself is threatened by a ban, so I hope they're working on a "save the kinder egg" campaign.
The children's committee of the German parliament, which is responsible for introducing legislation, fears children might mistake the toys contained in the eggs for food and swallow them. Critics have also said that mixing toys and food is not helpful when trying to teach children the value of good nutrition.
The same committee meeting proposed a law requiring the paper in school books to be lighter to reduce the health risk of heavy schoolbags.
Agency: Lukas Lidemann Rosinski
Arno Lindemann (Executive Creative Director)
David Leinweger (Copywriter)
Hendrik Schweder (Art Director)