It seems that wearing Scarlet Lingerie is so hot that firemen come running. From Rethink Communications, Vancouver.

Chris Staples : Creative Director
Ian Grais : Creative Director
Katie Ainsworth : Copywriter
David de Haas : Art Director
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I don´t get it. are the firemen having those underwears?
I think there's three-alarm-hot steamy sex going on in that elevator.