A new ambient campaign by Duval Guillaume Antwerp for Schweppes will be taking over fountains through European cities in countries such as Germany, Switzerland, Sweden and Norway to illustrate the effervescence of the product.

Agency: Duval Guillaume Brussels

Comments (5)

  • Dabitch's picture
    Dabitch

    That's pretty clever. would look great as a giant one at that huge fountain outside Jiddah (Saudi) which - if I recall correctly - spits water 150m up in the air!

    Feb 14, 2006
  • MaryWills's picture
    MaryWills

    Interesting idea. Although, a bottle spewing carbonated water is not necessarily a good thing. It makes me think of dropped or shaken bottles exploding soda water everywhere upon opening them.

    This execution would be good for a champagne as well with perhaps a floating cork in the pool.

    Feb 14, 2006
  • garbahnzo's picture
    garbahnzo

    I agree. It's cool and clever but what does it say about the Schweppes brand?

    Feb 15, 2006
  • Dabitch's picture
    Dabitch

    Schhhhhhhhh...weppererfrernce? (I dunno. Their line always confused me.)

    Feb 15, 2006
  • James_Trickery's picture
    James_Trickery

    Germany, Switzerland, Sweden and Norway? What an odd bunch of countries. And all this from an agency in Belgium? I'm not buying it.

    Feb 15, 2006

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.