Scion - "United By Individuality" press & poster campaign, USA
Scion owners please note: It's really neat that your car can be seen in these ads but do not link directly to the images. They will move. Link to the post: http://adland.tv/node/144682 to avoid link rot. Thanks!
See also; Scions owners unite with ATTIK to create "United By Individuality" brand campaign. which has images from the desert party.
Customized billboards and print for the Scion UNITED BY INDIVIDUALITY campaign.
A unique custom-cover venture is also in production for the September issue of Tokion magazine, featuring each subscriber's name imprinted on a Scion vehicle as part of the cover artwork. Owners who attended the Scion United event will also receive Tokion's September issue with a personalized Scion for cover art.
Billboard executions featuring an owner's Scion will run in 22 markets through October. The campaign's online and other out-of-home components will also be revealed over the weeks ahead.
Here's also the 60 second commercial to go with this;
Scion - "Declaration" - (2008) :60 (USA)
Campaign: United By Individuality
ATTIK Creative Director: Simon Needham
ATTIK Associate Creative Directors: Ron Lim and Stan Zienka
ATTIK Head of Production: Michele Morris
Event Production: Beyond Marketing
Web Development and Support: DHAP Digital
Entertainment: malbon Brothers Farms
Media: Zenith Media
Commercial Production Company: Blueyed Pictures
Photographer: Jeff Li
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