Where's Caffeinegoddess, the admitted scrabble addict when we need her? I never play scrabble, not sure about the rules, but I can build words on letters from my opponents word, right?

Aaaaah, that explains the Goldsfish - Shark image. I'm still lost in the "cat - mouse" and "fox - squirrel" scenarios though, but no matter the lovely illustrations are distracting me away from these wordy details an art director shouldn't be minding anyway. So purdy!

Client: Mattel Agency: Ogilvy & Mather, Mumbai Abhijit Avasthi/Rajiv Rao (National Creative Director) Sumanto Chattopadhyay (Executive Creative Director) Sukesh Kumar Nayak/Heeral Desai Akhaury (Creative Director) Sukesh Kumar Nayak/Ragini Singh (Copywriter) Heeral Desai Akhaury/ Pushkar Shintre (Art Director)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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