Visualizing scrabble - picture anagrams. Clever stuff from JWT Santiago.
Scrabble elephant, Scrabble Guitar, and Scrabble submarine.

Update Congratulations, winner of the 2009 Clio Awards (silver) see the winners book (PDF)

Ad Agency: JWT, Santiago, Chile Creative director/art director/copywriter Matías Lecaros Creative director Sergio Rosati Photographers/illustrators Cristian Gastelo, Boris Berstel, Astro Image Creative team: Leo Farfan, Tomás Vidal, Tomás Neely and Israel Urrutia.