Visualizing scrabble - picture anagrams. Clever stuff from JWT Santiago.
Scrabble elephant, Scrabble Guitar, and Scrabble submarine.

Update Congratulations, winner of the 2009 Clio Awards (silver) see the winners book (PDF)

Ad Agency: JWT, Santiago, Chile Creative director/art director/copywriter Matías Lecaros Creative director Sergio Rosati Photographers/illustrators Cristian Gastelo, Boris Berstel, Astro Image Creative team: Leo Farfan, Tomás Vidal, Tomás Neely and Israel Urrutia.
Commercials: 

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.