about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • RLDavies's picture

    I agree -- I want to stay well away from these things, not buy them!

    A friend (who seems to know his alarm clocks) says the point is that these clocks come with a ROUSE button, which is essentially the opposite of a SNOOZE button and makes the clock blast your eardrums out so you wake up instantly. Which at least makes sense of the pictures.

    Aug 03, 2008