Shalmor Avnon Amichay / Young & Rubicam toot their own horn in this self-promo poster which reminds everyone that they won Agency of the year, Interactive agency of the year and the Grand Effie of the year 2006. And all they needed to show was just four little drops....

Text reads: "blood sweat tears champagne"

Advert title(s): Champagne Agency: Shalmor Avnon Amichay / Young & Rubicam Agency blog: http://www.yr.co.il/blog/ Managing Creative Director: Gideon Amichay Creative Director: Tzur Golan Art Director: Shirly Bahar Copywriter: Avital Pinchevsky

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.