To illustrate the fact that names are the shortest stories of brands, we substituted some legendary names with the briefs that would have possibly given birth to the coinage.

Client: Albert Dali Naming Consultants Brand: Albert Dali Website: Agency: Lucifer Labs, Chennai, India Website: Creative: Anantha Narayan

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Comments (1)

  • Dabitch's picture

    I got "Google" at once, but Häagen-Dazs® has got to be one of the dumbest names in history. I'll admit when I used to live in Stanford, CT we bought Häagen-Dazs® vanilla just to laugh out loud at the packaging showing "OSLO" as the capitol of Sweden. It did, seriously.

    Aug 11, 2010

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