Sibelius Academy: Visual Identity.
So check this out. Some people don't just hear music, but they see colors and geometric shapes as a visual aid. They call this neurological condition Synesthesia.
Two well known artists who suffered from it were Wassily Kandisnky and a Finnish composer named Jean Sibelius.
Agency 358 Helsinki was tasked with coming up with a visual identity for the Sibelius Academy. Since no one round the office had this condition (or LSD) they went with the next best option: Creating software that analyzed music according to pitch, timber, tempo etc, and transformed it into colors. It's kinda like they asked Sibelius himself to design the identity.
The results are really fun. And I'll bet the car would look really awesome going hundred miles and hour.
Client: Sibelius academy
Agency: 358 Helsinki
Country: Finland
Creative director: Verneri Leimu
Art director: Leo Karhunen
Graphic designer: Joel Parsons
Agency producer: Roosa Rudkiewicz
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comments
- Ooh, you know what he's doing
54 min 30 sec ago - The ASCII doesn't work quite
1 hour 13 min ago - .............................
1 hour 18 min ago - Definitely feel the pain of
1 hour 36 min ago - No one cares if you closed
4 hours 7 min ago - I haven't seen that since my
4 hours 26 min ago - And please don't waste your
4 hours 42 min ago - There's no argument to take
4 hours 48 min ago - What a terrifically
6 hours 14 min ago - You truly are a fucking
6 hours 40 min ago


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