Interesting problem: New York City has one of the nation’s lowest rates of organ donors of any state because so few New Yorkers own cars, so there's no organ donor box to tick. Wow, really? That's weird. Because in Cali you have that option whether you have a driver's license or a regular I.D. That's kind of dumb, New York. I actually think the reason why New York State ranks 49th out of 50 states for registered organ donors isn't because of New York City, but more because the other eight million who live in upstate New York are cold and uncaring. By the way, eight million people in upstate New York is more population than eight of the lowest populated states combined.
Either way, Y&R New York and real estate brokerage firm BOND New York have created a way for people to register as organ donors when they sign their leases. It's a program called Lease on Life to coincide with National Donate Life Month. BOND New York partnered with Donate Life America to enable this initiative. The campaign is running in print, bus shelters, social media and as banner ads on apartment hunting websites.
It's a really nice idea,in theory. However the headline implies you have a choice on where your organs go. Hate to break it to you but it doesn't work that way and your organs might go to someone in Jersey or god forbid in a fly-over state. Either way I'm sure the landlords love it, too. Now all you have to do is tick off the organ donor box when you sign a lease, so if you fall behind on your rent, your slumlord can help himself to your spleen. Thank you I'll be here all week.

BOND New York
Founder/CEO: Noah Freedman
Director of Operations: Brian Stern
Director of Marketing: Bree Perlman

Y&R
Chief Creative Officer: Leslie Sims
Senior Art Director: Hans Schenck
Senior Copywriter: Anthony DiMichele
Exec Director of Integrated Production: Greg Lotus
Director of Innovation: Catherine Patterson
Sr. Integrated Producer: Jill Toloza
Content Creator: Chandler Simms
Business Affairs Manager: Adele Solomon

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kidsleepy 17 year copywriter, now CD from Pittsburgh, who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.