"If you keep touching yourself you will go blind!" - well, now that you no braille that's not a problem, is it?

Agency: Golley Slater Kudos: Phil Hickes (Creative Director) Martin Bush (Creative Director) David Abbott and Paul Williams (Art Director) David Abbott and Paul Williams (Copywriter)
Commercials: 
Country: 

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (10)

  • purplesimon's picture
    purplesimon

    I so hope it's tactile posters too, that would be a real coup for the agency, although the client is surely always going to be brave considering the product offering. Kudos mainly for not showing flesh or using puns, or being controversial, etc, etc.

    I can't wait to see them in situ.

    Jul 14, 2008
  • Dabitch's picture
    Dabitch

    If they aren't tactile, wouldn't that totally ruin the idea?

    Jul 14, 2008
  • polotechnics's picture
    polotechnics

    I think it would work brilliantly with or without tactile printing.

    Jul 15, 2008
  • Neo's picture
    Neo

    I'm dense. I don't get it. Can someone explain? Its not just about touching, or is it?

    Jul 15, 2008
  • polotechnics's picture
    polotechnics

    if you use their products too much, you'll go blind

    Jul 15, 2008
  • Neo's picture
    Neo

    Ha! Man, I'm an idiot. Thanks.

    Jul 15, 2008
  • purplesimon's picture
    purplesimon

    Well, that was what I was thinking. But looking at the image it doesn't show if they are or not.

    Jul 15, 2008
  • Dabitch's picture
    Dabitch

    polotechnics's is right though (below), it works either way. I just thought it would be waaay cooler if it was tactile.

    Jul 15, 2008
  • purplesimon's picture
    purplesimon

    Sorry, missed that comment. Yep, it works just as a visual piece. Maybe I'll pop by Golly Slater, or email a friend that works there, and ask them to make it tactile! If not for the posters then at least for a DM piece.

    Taking a slight diversion, have you seen that website that recites porn for the blind - yes, they really have people talking you through the action in mp3 format. Next time you see a blind person smiling while wearing headphones, you'll think twice about shaking their hand! Here's the Wiki link

    Jul 15, 2008
  • RLDavies's picture
    RLDavies

    Don't feel bad, Neo, I didn't get it either.

    Jul 17, 2008

Leave a comment