DDB New Zealand have clearly been having fun when they did these billboards to promote the capabilities of "Live pause" on Sky TV. In "Rugby" (above) and "Football" (inside) two billboards go together while "Golf" sprays sand and a ball away from the board, sent by Tiger himself.

ad agency: DDB New Zealand
Toby Talbot (Executive Creative Director)
Verity Butt (Creatives)
Carlos Savage (Creatives)
Damian Galvin (Creatives)
Joe Hawkins (Creatives)
Dave Brady (Creatives)
Karen Maurice-O’Leary (Creatives)
Managing Partner – Simon Wedde
Group Account Director – Rose Thompson
Account Director – Danielle Richards
Account Executive – Brad Armstrong
Production Manager – Andy Robilliard
Special Build Manufacturers - ThreeSixty
Client – Mike Watson, Director of Marketing – SKY TV


Comments (5)

  • Neo's picture

    The golf ball and sand is pretty nicely done.

    Jul 14, 2008
  • JohnnyDangerous's picture

    They're very nice! They even have the depth of field thing going on.

    Jul 20, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.