DDB New Zealand have clearly been having fun when they did these billboards to promote the capabilities of "Live pause" on Sky TV. In "Rugby" (above) and "Football" (inside) two billboards go together while "Golf" sprays sand and a ball away from the board, sent by Tiger himself.

ad agency: DDB New Zealand Toby Talbot (Executive Creative Director) Verity Butt (Creatives) Carlos Savage (Creatives) Damian Galvin (Creatives) Joe Hawkins (Creatives) Dave Brady (Creatives) Karen Maurice-O’Leary (Creatives) Managing Partner – Simon Wedde Group Account Director – Rose Thompson Account Director – Danielle Richards Account Executive – Brad Armstrong Production Manager – Andy Robilliard Special Build Manufacturers - ThreeSixty Client – Mike Watson, Director of Marketing – SKY TV