DDB New Zealand have clearly been having fun when they did these billboards to promote the capabilities of "Live pause" on Sky TV. In "Rugby" (above) and "Football" (inside) two billboards go together while "Golf" sprays sand and a ball away from the board, sent by Tiger himself.

ad agency: DDB New Zealand Toby Talbot (Executive Creative Director) Verity Butt (Creatives) Carlos Savage (Creatives) Damian Galvin (Creatives) Joe Hawkins (Creatives) Dave Brady (Creatives) Karen Maurice-O’Leary (Creatives) Managing Partner – Simon Wedde Group Account Director – Rose Thompson Account Director – Danielle Richards Account Executive – Brad Armstrong Production Manager – Andy Robilliard Special Build Manufacturers - ThreeSixty Client – Mike Watson, Director of Marketing – SKY TV

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • Neo's picture

    The golf ball and sand is pretty nicely done.

    Jul 14, 2008
  • JohnnyDangerous's picture

    They're very nice! They even have the depth of field thing going on.

    Jul 20, 2008