Smell as Great as You Look with Gain

 
 

Smell as Great as You Look with Gain

Looking good won't cut it unless you smell good, too. This rather fun campaign uses paper-mâché sculptures to present you with an either/or scenario. Eyes Vs. Nose. Whether it's a job interview or a backstage groupie, if you stink, you're done.
Absolutely love the art direction on this. I hope they kept the sculptures.

Agency: Lapiz/Leo Burnett USA
Client: P&G
Product: Gain Laundry Detergent
Title: 'Eyes vs Nose' Groupie and Job Interview
Headline: Smell as Great as You Look.
Chief Creative Officer: Laurence Klinger
Executive Creative Director: Fabio Seidl
Creative Director: Maru Bernal
Copywriter: Omar Sotomayor Noel
Art Director: Gastón Soto
Studio: 4Humans Argentina
Ilustration and 3D: Demian, Gustavo Federico

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