You've seen the commercials Slow Motion, Fly and Time Travel. Now look at the press ad and consider for a moment.. is it possible... is the tagline back? You know, the tagline, the one that ties the whole campaign together like a ribbon. The line that adsplains what you just saw and also doubles as a description of the products benefits. Like "Takes a licking, keeps on ticking" for Timex. Like "Use it to start something" for Zippo. It's not a question, like "Got Milk?", it's not an order, like "Don't leave home without it". It's "Australian for beer" or "You can't top the copper top". It's fun.
I can see how this concept could run forever. Dare I say that is.... *puts on sunglasses*.. Kind of genius?