Nice, simple interactive print from Helsinki's 358 to demonstrate the physical changes that occur after years of smoking. Yikes.

Agency: 358 Creative Director: Ale Lauraéus Art Director: Ville Kovanen Copywriter: Jenni Kanerva, Antti Tähtinen, Jonathan Mander Photographer: Kimmo Syväri
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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.