Snickers - Shark, Lion, Bear - print, USA

dabitch's picture
Posted by dabitch on 1. September 2008 - 14:02

TBWA New York alerts us to this campaign being a fake

Their exact words: "not approved by the client and have been distributed without permission"

Snickers had nothing to do with these ads created by a young green team armed with photoshop.


Art Director Matthew Woodhams-Roberts and Copywriter Nick Terzis at TBWA\Chiat\Day dug around Corbis images until they came up with this for Snickers.

Ad agency: TBWA\Chiat\Day, New York, USA
Art Director: Matthew Woodhams-Roberts
Copywriter: Nick Terzis
Photography: Getty, Corbis
"Run" Date: Feb. 2008

Your rating: None Average: 3.4 (22 votes)
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Submitted by mpared on 1. September 2008 - 16:16.
mpared's picture

What the F*** is that !!

Submitted by deeped on 1. September 2008 - 16:35.
deeped's picture

And the copywriter have worked hard...

Submitted by dabitch on 3. September 2008 - 15:22.
dabitch's picture

Update - the campaign was indeed too cheap (and naive) to be true. TBWA has asked me to remove it.

Submitted by Neaner on 4. September 2008 - 8:57.
Neaner's picture

The little shits who made it should be fired for two reasons

1) Sending out work client did not approve
2) COMING UP WITH UTTER CRAP!

Seriously, that was a shitty idea. If that's what the kids today are coming up with, my job is secure.

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