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Snickers - Shark, Lion, Bear - print, USA


Snickers - Shark, Lion, Bear - print, USA

TBWA New York alerts us to this campaign being a fake

Their exact words: "not approved by the client and have been distributed without permission"

Snickers had nothing to do with these ads created by a young green team armed with photoshop.

Art Director Matthew Woodhams-Roberts and Copywriter Nick Terzis at TBWA\Chiat\Day dug around Corbis images until they came up with this for Snickers.

Ad type: 

Ad agency: TBWA\Chiat\Day, New York, USA
Art Director: Matthew Woodhams-Roberts
Copywriter: Nick Terzis
Photography: Getty, Corbis
"Run" Date: Feb. 2008


What the F*** is that !!

What the F*** is that !!

And the copywriter have

And the copywriter have worked hard...

Update - the campaign was

Update - the campaign was indeed too cheap (and naive) to be true. TBWA has asked me to remove it.

The little shits who made it

The little shits who made it should be fired for two reasons

1) Sending out work client did not approve

Seriously, that was a shitty idea. If that's what the kids today are coming up with, my job is secure.

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