Publicis - Dallas created this Knockout campaign for Sominex sleep aid featuring Boxing Glove, Mallet and Frying Pan.

The brand has been around for decades and has a loyal customer base, but hadn't advertised in years. Maker GlaxoSmithKline wanted to increase sales by introducing the brand to a new generation of users who have never heard of the product. The campaign approach uses visually arresting images to dramatize the product's reliability - this stuff knocks you out.

Credits:
Client - GlaxoSmithKline
Brand - Sominex
Agency: Publicis, Dallas
Executive Creative Director - Shon Rathbone
Group Creative Director - Eric Moncaleano
Creative Director / Copywriter - Steve Grimes
Associate Creative Director / Art Director - Dolph Kawalec
Photographer - John Parker
Retouching and 3D - Clive Biley
Print Producer - Brad Robinson
PrePress - Schawk