TBWALondon has created a series of 22 posters which have been up throughout London as of Feb 25th. These posters are part of the Do it Here project, aimed at showing off the features of the PSP.

Many gaming sites have been puzzled at the "white bits" poster. Is it a double entendre? Possibly. The line "Your girlfriend's white bits here" touts the ability to store photographs, so really it could be any thing from those pearly whites to knockers. Another ad reads "Strong language and scenes of a sexual nature here" to promote the movie-playing function.

Check out a collection of the ads on flickr

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (4)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Surely you mean PSP, not P2P.

    Mar 06, 2006
  • Dabitch's picture

    heh. fixed typo. Methinks the caffeinegoddess might have lacked caffeine!

    Mar 06, 2006
  • caffeinegoddess's picture

    Gah. Well it's proof the post was writen by a human and not a bot. ;)
    ta for the fix-a-roo.

    Mar 07, 2006
  • kamari's picture

    hehhe no problem. and at least you were consistent!

    Mar 08, 2006

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