Fun, sarcastic and silly headline driven campaign for Rio Carioca beer that sums up the spirit of Rio quite nicely. My favorite line is "When it's winter in the north, it's summer in rio. When it's Summer in the north, it's summer in Rio."

Client: Rio Carioca Beer
Product: Witbier Rio Carioca
Agency: 11:21 Rio, Brazil
Creative Director: Gustavo Bastos
Copyrigter: Gustavo Bastos
Art Director: Clarisse Costa, Leandro Batbosa
Photo: Al Hamdan

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.