Stabilo Long Lasting Escalator marker

Stabilo highlighters Hong Kong has taken the giant highlighter idea one step further and added a giant Stabilo to the start of an escalator. The result when watching that yellow warning line on the edges of the steps roll it's way up, is a neat illusion where it appears it's the giant Stabilo highlighter that adds it, and clearly never runs out of ink. Very clever guys.

Agency: Grey, Hong Kong Creative Directors: Keith Ho, Paul Chan Art Director: V Lau Copywriters: Tony Chan, Paul Chan Photographer: Jonathan Wong, Lok Chan
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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