Steimatzky warns that "Potato couch" behavior may have dire consequences. Like, you'll get a little head. Though most men I know always want a little head. ;)
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Credits: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv Chief Creative Director: Gideon Amichay Creative Director: Tzur Golan Creative Team Leader: Amit Gal Art Director: Ran Cory Copywriter: Geva Kochba

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.