Stihl Chainsaws - Giant coupon billboard - Canada

Rethink Vancouver created this little "performance art" stunt for Stihl professional chainsaws:
First they put a coupon and an actual chainsaw on a billboard.

After a few of weeks a guy showed up one morning, cut out the giant coupon with the chainsaw, and left with it. The board then stayed up with a big hole in it.

Agency:Rethink Communications, Vancouver
Ian Grais (Creative Director)
Chris Staples (Creative Director)
Katie Ainsworth (Copywriter)
David de Haas (Art Director)

Your rating: None Average: 4 (21 votes)
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Submitted by alex on 24. June 2008 - 13:58.
alex's picture

So no-one tried to steal the chainsaw, then?

Submitted by dabitch on 24. June 2008 - 14:09.
dabitch's picture

Apparently not. Odd that. It can't be that hard to climb a billboard but maybe it's not worth a chainsaw to do it. (I'll assume everyone thought it was a dummy chainsaw)

Submitted by alex on 24. June 2008 - 17:04.
alex's picture

It could have been a dummy. How many witnesses saw the guy take the actual chainsaw from the billboard and start it up?

Submitted by purplesimon on 24. June 2008 - 17:23.
purplesimon's picture

Are you suggesting that people might fake adverts?

Tsk!

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