Rethink Vancouver created this little "performance art" stunt for Stihl professional chainsaws:
First they put a coupon and an actual chainsaw on a billboard.

After a few of weeks a guy showed up one morning, cut out the giant coupon with the chainsaw, and left with it. The board then stayed up with a big hole in it.

Agency:Rethink Communications, Vancouver Ian Grais (Creative Director) Chris Staples (Creative Director) Katie Ainsworth (Copywriter) David de Haas (Art Director)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (4)

  • alex's picture
    alex

    So no-one tried to steal the chainsaw, then?

    Jun 24, 2008
  • Dabitch's picture
    Dabitch

    Apparently not. Odd that. It can't be that hard to climb a billboard but maybe it's not worth a chainsaw to do it. (I'll assume everyone thought it was a dummy chainsaw)

    Jun 24, 2008
  • alex's picture
    alex

    It could have been a dummy. How many witnesses saw the guy take the actual chainsaw from the billboard and start it up?

    Jun 24, 2008
  • purplesimon's picture
    purplesimon

    Are you suggesting that people might fake adverts?

    Tsk!

    Jun 24, 2008

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