Stihl Chainsaws - Giant coupon billboard - Canada

 
 

Stihl Chainsaws - Giant coupon billboard - Canada

Rethink Vancouver created this little "performance art" stunt for Stihl professional chainsaws:
First they put a coupon and an actual chainsaw on a billboard.

After a few of weeks a guy showed up one morning, cut out the giant coupon with the chainsaw, and left with it. The board then stayed up with a big hole in it.

Commercials: 
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Agency:Rethink Communications, Vancouver
Ian Grais (Creative Director)
Chris Staples (Creative Director)
Katie Ainsworth (Copywriter)
David de Haas (Art Director)

Comments

alex's picture

So no-one tried to steal the

So no-one tried to steal the chainsaw, then?

dabitch's picture

Apparently not. Odd that. It

Apparently not. Odd that. It can't be that hard to climb a billboard but maybe it's not worth a chainsaw to do it. (I'll assume everyone thought it was a dummy chainsaw)

alex's picture

It could have been a dummy.

It could have been a dummy. How many witnesses saw the guy take the actual chainsaw from the billboard and start it up?

purplesimon's picture

Are you suggesting that

Are you suggesting that people might fake adverts?

Tsk!

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