Rethink Vancouver created this little "performance art" stunt for Stihl professional chainsaws:
First they put a coupon and an actual chainsaw on a billboard.

After a few of weeks a guy showed up one morning, cut out the giant coupon with the chainsaw, and left with it. The board then stayed up with a big hole in it.

Agency:Rethink Communications, Vancouver
Ian Grais (Creative Director)
Chris Staples (Creative Director)
Katie Ainsworth (Copywriter)
David de Haas (Art Director)


Comments (4)

  • alex's picture

    So no-one tried to steal the chainsaw, then?

    Jun 24, 2008
  • Dabitch's picture

    Apparently not. Odd that. It can't be that hard to climb a billboard but maybe it's not worth a chainsaw to do it. (I'll assume everyone thought it was a dummy chainsaw)

    Jun 24, 2008
  • alex's picture

    It could have been a dummy. How many witnesses saw the guy take the actual chainsaw from the billboard and start it up?

    Jun 24, 2008
  • purplesimon's picture

    Are you suggesting that people might fake adverts?


    Jun 24, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.