We've not run out of ways to say "longer lasting flavor" ...yet.

ad agency: Ogilvy Cape Town Chris Gotz ( Executive Creative Director) Peri van Papendorp ( Creative Director/ writer) Jamie Mietz ( Creative Director/ art director) Matthew Pullen ( Art Director) Craig Ross ( Copywriter) Guy Neveling, Barry White ( Photographer) Retoucher: Gavin Haywood

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.