about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • TDD's picture
    TDD

    A very lame ad considering the source:

    Sep 14, 2008
  • aiiobo's picture
    aiiobo

    What TDD said. They had the right idea but lost the magic. Also, I wonder how many in the target market actually know Bruce Lee these days. Ten fifteen years ago, sure. But I don't know what is popular in India. He might still have a huge cult following there.

    Sep 15, 2008
  • vishnu1's picture
    vishnu1

    Sexy Photography and Equally Sexy Execution

    The vintage inspiration is excellently carried out, fragmentation has highlighted the intensity or has hidden the lack of it. Masterful.

    I would like to differ from aiiobo, Dear Mr aiiobo the target market (in india ) not only knows Bruce Lee infact they worship him, come on man we are all third world brethern (dont I know you from your dingy house down the road at the end of the city on the other side of the tracks : )

    From a testosterone junkie like me this one gets 99 out of 100.

    (I did not want to sound like some professor type, so I used the word "sexy" no offence meant for anybody, gawd I am scared of Feminists ).

    Feb 19, 2009

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