Sting - "Tough Stuff" - print, India


Sting - "Tough Stuff" - print, India

This fragmented fashion shot for Sting Denim comes from ad agency 1pointsize, Chennai.

Agency: 1pointsize, Chennai.
Sharad Haksar : Photographer
Sharad Haksar : Creative Director
Anantha Narayan : Copywriter
Vel : Art Director

Ad type: 


A very lame ad considering the source:

What TDD said. They had the right idea but lost the magic. Also, I wonder how many in the target market actually know Bruce Lee these days. Ten fifteen years ago, sure. But I don't know what is popular in India. He might still have a huge cult following there.

Sexy Photography and Equally Sexy Execution

The vintage inspiration is excellently carried out, fragmentation has highlighted the intensity or has hidden the lack of it. Masterful.

I would like to differ from aiiobo, Dear Mr aiiobo the target market (in india ) not only knows Bruce Lee infact they worship him, come on man we are all third world brethern (dont I know you from your dingy house down the road at the end of the city on the other side of the tracks : )

From a testosterone junkie like me this one gets 99 out of 100.

(I did not want to sound like some professor type, so I used the word "sexy" no offence meant for anybody, gawd I am scared of Feminists ).

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